Top 5 UK Pizza Toppings in 2025 (And Why Pepperoni Still Rules)

Nick Pearson
Sep 18
2 min read

The UK is officially pizza obsessed—it’s our number one takeaway food, and the debate about toppings never ends. While some trends come and go (yes, we’re looking at you, pineapple), others never leave the throne. In 2025, the data shows pepperoni is still the UK’s favourite, but new flavours are heating up the competition.

#1 Pepperoni – The Unbeatable Classic

Still the UK’s most Googled pizza topping.
Why it works: smoky, salty, spicy balance.
Your angle: highlight your premium pepperoni (local butcher? quality source).

#2 Margherita – Simple, Seasonal, Perfect

Minimalism is trending (posh pizzas with fewer but better toppings).
Why fresh basil + proper mozzarella makes it timeless.
Your angle: your seasonal tomatoes, wood-fired flavour.

#3 Vegan Cheese & Plant-Based Options

Plant-based eating is booming—Purezza in the UK is leading the charge.
Vegan mozzarella alternatives are more popular than ever.
Your angle: showcase your vegan options and any unique plant-based combos.

#4 Hot Honey & Spicy Drizzles

TikTok & Instagram are driving this—sweet + heat = big hit.
Popular across street food festivals.
Your angle: mention if you’ve trialled spicy honey, nduja, or chilli oils.

#5 Fusion Flavours (BBQ Chicken, Korean, Caribbean)

Street food culture is making fusion pizzas mainstream.
Why UK diners love adventurous twists.
Your angle: mention experimental specials you’ve done (e.g., jerk chicken, Korean BBQ).

Wrap up: Toppings tell the story of our changing tastes—pepperoni stays king, but innovation is alive in UK pizza. Invite readers to come taste your version, suggest their favourite topping in comments, or follow on Instagram for your next seasonal special.

“Want to try these flavours fresh from the wood-fire? Check out our menu or find us at our next event in Hay-on-Wye.”